Experience Data Science

We analyse which events in the customer experience work

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Emotion recording

We measure the emotional experience of your customers under natural circumstances: walking through your store, talking to your staff, standing in your waiting line, or browsing your website. We use wearable consumer electronics for measuring heartrate, EEG, and skin conductance. Our data analytics method is scientifically validated.

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CX analysis

We analyse which events in the customer experience work and which do not. You learn how to attract new market segments, select the best design elements, or implement the peak-end rule. In short: you learn where to invest in and why.

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Actionable data analytics

Most operations are already data-driven. Combining our emotion data with your current data makes the difference. We provide strategic advice to attain your business targets.