In 2020, 81% of the marketeers expect their companies to compete mostly on the basis of customer experience (cf. Gartner). But why is one CX format more successful than the other? What key events need improvement? Where should you invest in?
Stop using questionnaires...
You could gather information through the usual questionnaires. However, the results are subjective, flawed by ill recollection, and biased by the limited number of questions. Furthermore, they disturb the customer experience.
Capture how your customers really feel!
ObservingMinds offers a better method based on wearable technology. The results are objective and continuous, as if an emotion recorder is running along with the experience, without disturbing it.