Experience Data Science

Any investment should optimize how customers feel

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Who we are

We are Paulien van Slingerland (PhD) and Harrie van de Vlag (MSc): two data analysts with 6 and 15 years of experience at TNO. He creates technical solutions for any commercial application. She turns advanced algorithms into solid business cases.

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What we do

Any investment should optimize how customers feel. And not just because it is morally right: customers who feel good create more value. We provide the missing essential data for this purpose: we make emotional experiences measurable.

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Our experience

We have measured the emotions of hundreds of people. A large commercial company has used the outcomes to decide on significant CX investments; Arnon Grunberg to learn how his readers really feel about his writing; and Studio Nick Verstand to create experiences for Dutch Design Week and Amsterdam Dance Event.