Step 1: Measure

Don't ask your players how they feel about your game. Measure it! We use heart and brain sensors to record 1500 biometric data points per player per second.

Step 2: Analyse

Detect drop-out risks and other weak points in the game design. Our metrics are based on state-of-the-art machine-learning algorithms. The results are 100% unbiased.

Step 3: Improve

Improve your gameplay experience and retention rates. With our method you can optimise: Understanding, Anticipation, Surprise, Pleasure, Empowerment, and Composure.

Paulien van Slingerland
ObservingMinds
Mathematician (PhD.)

Micah Hrehovcsik
GameArchitect
Game Designer (PhD.)

Lillian Souwer
GameArchitect
Game/Visual Designer (Ma.)

Jelle van den Bighelaar
GameArchitect
Game Designer (BSc.)